Articles on: Analytics

Google Analytics 4

eclincher now supports Google Analytics V.4.0

For a more detailed description on how to add a Google Analytics V4.0 to a site that already has analytics set up, please refer to this link;

Add a Google Analytics 4 property

Google Analytics is changing and getting a big update as you've probably already heard. Here is a breakdown of GA4

Highlights of the new Google Analytics 4

It's built with machine-learning as the main form of data measurement.
Using "modeling" that can extrapolate from existing data and make assumptions about site traffic and user behavior.
The new AI-powered Insights feature is meant to automatically highlight helpful information for maketers.
It’s focused on giving marketers a “more complete understanding of the customer journey across devices.” And it seems that it’s more focused on measuring an end-to-end shopper journey, and not just individual metrics across devices/pages/segments.
It’s designed to be “future proof” and work in a world without cookies or identifying data.
Google Analytics 4 features “data streams” instead of the views and segments used by old Universal Analytics properties.
There is no “view” level section of GA4. Whereas traditional Universal Analytics famously has three levels (Account, Property, and View), GA4 only has Account and Property levels.
Whereas “event tracking” in classic Analytics required modified Analytics code or gtag.js script, Google Analytics 4 claims to enable editing, tracking and fine-tuning of events within the UI. This means interactions like clicks, page-scroll, and more.

New capabilities of GA4

GA4 will allow marketers to edit, correct and fine-tune the way events are tracked in their analytics without having to editing on-site code.
Data Import can now include a wide range of data from non-website sources (like apps for example) all within one property.
Cross-domain tracking that does not require code adjustments either, can be done within the UI.
A “Life Cycle Report” which seems to be one of the biggest changes in Analytics and focuses on user journey. Plus “templated reports for ecommerce funnels” give marketers a way to display and visualize data – a feature that before was only available in Analytics 360 accounts.

As customers engage with your business in new ways, it's important to understand their journey across multiple touchpoints and provide a better experience to meet their changing needs. Analytics provides the critical insights you need to prepare you for: The new Google Analytics is designed to help you get better ROI from your marketing in the long run.

The new Analytics offers unique cross-platform benefits, but with automated insights into searchable businesses, customized analytics, drag-and-drop capabilities to visualize data, and integration with other Google services. Optimize the customer experience based on the insights found in.

Connecting your Google Analytics to eclincher

Make sure that you have created your GA ( google analytics ) account here

On your Add and Manage icon, located on the left navigation bar, then Add Account. From the window that will pop-up, please click on the Google Analytics icon then Save Changes.

Choose a Google account where your Google Analytics account is connected, and allow eclincher access

To activate the account, kindly place a check mark beside the account name, and click save at the bottom of the page

Accessing your Google Analytics account

You can access the GA account from your eclincher account in two ways.

At the left-side panel. click on the Analytics icon then select "Built-in Reports"

Next, click on "Analytics Report" (GA) or "Analytics Report V4.0" (GA4)

Understanding Google Analytics Terminologies

Below is a sample of a GA account connected to eclincher. Let us focus on the terms/ labels being used

I. Account Summary

-Number of unique users who have engaged with your site or app for any non-zero amount of time.

New Users
- Number of users who interacted with your site or launched your app for the first time.

-Number of sessions that began on your site or app

Page Views
- A pageview is reported when a page has been viewed by a user on your website.

Number of Sessions per User
- Unique number of single visit per user

Avg Session Duration
- a top-level view of how long users are spending on your website. For example, if you had two users, one that spent three minutes on your website and another that spent one minute, then you would have an average session duration of two minutes.

Pages per session
- A top-level metric for user engagement showing the average number of pageviews in each session.

II. Tables and Graphs

Session Medium: Channel that referred the user's session.

New Users by User Medium: Medium by which the user was first acquired

New Users by Source/ Medium: Source and medium by which the user was first acquired

Users By Country: Country from which user activity originated
Users By City: City from which user activity originated
Users By Interest: Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories
Users By Age: User age brackets.
Users By Language: Language setting for the device from which activity originated
Users by Operating System: Operating systems used by visitors to your app or website. Includes mobile operating systems such as Android.
Users by Platform/ Device Category: Platform for the app or site and type of device the user used to browse
Users by Browser: Browser users used to engage with your site.
Users by Device Model: Model of the device used to engage with your site/app.
Users By Screen Resolution: Resolution of the User's screen used to engage with your site/app

For a more detailed description on how to add a Google Analytics V4.0 to a site that already has analytics set up, please refer to this link;

Add a Google Analytics 4 property

If you have additional questions, or suggestions to make this capability better, please do not hesitate to reach out to us. We are here for you! Our Support Team is available 24/7 to assist you.

Thank you,
The eclincher Support Team

Updated on: 16/03/2023

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