Analytics reports are key to understand how you're doing on social, as well as to identify improvement opportunities.

We've build up this guide with all the information you need to know about our analytics reports. Let's get started!

Our Analytics
We offer unlimited analytics on all of our plans. Reports are fully white labeled, you can include your company's or client's logo. These are the reports that can be generated on e-clincher



With Premier and Agency plans, you also get to create Customized Reports.

There you can merge all channels under a single report, and choose which items to display per report, per social network + specific time frames for each item selected, if needed.

You can as well generate Competitor Reports, based on Instagram Business. You can select up to 4 competitors accounts, and the system will display a performance comparison report between your account and theirs (based on last 30 days).

How data is collected and displayed
You should know that e-clincher offers backdate data for all your analytics reports, so you can look up to 1 year back, independently for the moment you connect your account with the system.

Analytics displayed are not collected by e-clincher. We display the data that social media channels send over the API, and we transform that "raw" data into comprehensive reports that you can understand, read and share with your teams and clients.

The only exceptions for this rule are Twitter. Because of API limitations, we are forced to internally collect the data for these. Therefore, data will be available from a couple of days after you connect them to your e-clincher account.

Terminology
Understanding and reading charts should not be difficult, that is why we have provided below a list of the most important analytics terminologies and their definitions.

Impressions - Total number of times your content and your profile has entered a person's screen.

Engagement - Total number of actions done on your page and on your content (any clicks done ex. Like, Comments, Shares, etc)

Reach - Number of unique users that saw your page/profile and content.

Followers - Someone who has clicked the follow button on your profile.

Following - Users you follow.

Page Likes (Fans) - How many people liked your page.

Engaged People - The number of people who engaged with your Page. Engagement includes any click.

Page Impressions - The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.

Post Impressions - total lifetime impression for each post - for posts that were published during a specific time frame.

Fans by Country - The number of people, aggregated per country, that like your Page. Only the 45 countries with the most people that like your Page are included.

Page Post Impressions - Total posts impression of any post in the page that happened during the set time frame. Posts include statuses, photos, links, videos and more.

Organic Page Post Impressions - The number of times your Page's posts entered a person's screen through unpaid distribution.

Paid Page Post Impressions - The number of times your Page's post entered a person's screen through paid distribution such as an ad.

Viral vs Non Viral Post Impressions:

Viral Page Post Impressions - The number of times your Page's post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

example: A person sees your post because their friend likes or follows your Page, engages with your post.

Non Viral Page Post Impressions - The number of times your Page's post entered a person's screen which does not include content created about your Page with social information attached.

Page Impressions by Engaged People - The number of times any content from your Page or about your Page was viewed by someone who has already engaged with your page.

Page Impressions by Age and Gender - The number of people who saw any content by your Page or about your Page, grouped by age and gender. This number is an estimate.

Page Impressions by Day - The number of people who saw any content by your Page or about your Page grouped by days of the week.

Page Post Impressions by Day - The number of people who saw any post by your Page or about your Page grouped by days of the week.

Fans by City - Aggregated location data, sorted by city, about the people who like your Page.

Post - Total number of posts on the page for the selected timeframe.

Post Engagement - Total number of actions done on posts published for the selected timeframe. This includes comments, shares, reactions, and clicks.

Post Reach - This counts the total number of unique people who have seen your posts published on the selected timeframe.

Video Minutes Viewed - The average time, in minutes, your video was viewed, including videos played for less than 3 seconds and replays. Minutes viewed for re-shared videos are not included.

Video Views - The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post by Type - Number of posts aggregated by type (Video, Photo, Link - posts that have a URL attached and no custom image uploaded, Status)

Post Engagement by Type - Average number of engagement for each post type.

Post by Day - Estimates the average number of posts done by each day of the week.

Post Engagement by Day - Average number of engagement for posts for each day of the week.

Engagement post Frequency - Average engagement per post depending on how many time you post daily. This gives an understanding on the best number regarding on how many times you should post daily, which will provide the best engagement.

Best time to post:

FACEBOOK/INSTAGRAM BUSINESS: Average number of followers/fans who are online during the hour period.

LINKEDIN: Estimate number of engagement done for your last 400 posts published during the hour period.

Hashtags - Hashtags used for the last 600 posts (Facebook and Instagram Business) or last 400 posts (LinkedIn), which can be sorted by engagement, reach, or how many times they were used in your posts.

CTR - Click Thru Rate (Clicks/Reach x 100) - This shows the percentage from the total number of people that have seen your post, how many of them performed a click.

Tweets - A post on Twitter which has 280 characters or less

Mentions - A. @Username: @ sign immediately followed by your Twitter handle B. Brand Mention: when someone mentions your company or brand on a tweet without @username

Clicks (LinkedIn) - The number if times your company name, content and logo has been clicked.

Demographics (LinkedIn) - Followers by Job Function, Industry, Company Size, Levels of Seniority

If you have additional questions, please do not hesitate to reach out to us. Our Support Team is available 24/7 to assist you.

Thank you,
The eclincher Support Team
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