Essential Social Media Analytics Terminology
To make informed marketing decisions, it is important to understand the fundamental metrics in social media analytics. While the specific terms may vary across different social media platforms, the following key metrics provide valuable insights:
Total Page Likes(fans): The current total number of likes on your page.
Engaged People: The number of individuals engaging with your page during a specific time period.
Page Impressions: The total number of times any content from your page or your page itself appeared on someone's screen.
Page Likes: The overall number of people who have liked your page.
Fans by Country: Aggregated number of people from the top 5 countries who like your page.
Reach by Country: The number of people who have seen any content associated with your page, broken down by country.
Fans by City: Aggregated number of people from the top 10 cities who like your page.
Reach by City - Last 28 days: The number of people who have seen any content associated with your page, broken down by city, in the last 28 days.
Page Post Impressions (Organic vs Paid): The number of times your page's posts appeared on someone's screen, categorized as organic or paid.
Page Posts Reach (Organic vs Paid): The number of people who had any of your page's posts appear on their screen, categorized as organic or paid.
Page Reach (Viral vs Non-Viral vs Paid): The number of people who had any content from your page or about your page appear on their screen, categorized as viral, non-viral, or paid.
Page Reach - Last 28 days (People by Age and Gender): The number of people who had any content from your page or about your page appear on their screen, segmented by age and gender.
Page Reach (Reach by Engaged People): The number of people who had any content from your page or about your page appear on their screen, filtered by those who engaged with your page.
Page Post Reach (Reach by Engaged People): The number of people who had any of your page's posts appear on their screen, filtered by those who engaged with your page.
Page Reach - Last 28 days: The number of people who had any content from your page or about your page appear on their screen in the last 28 days.
Page Post Reach - Last 28 days: The number of people who had any of your page's posts appear on their screen in the last 28 days.
Page Posts Reach - Last 28 Days: The number of people who had any of your page's posts appear on their screen in the last 28 days.
Post: A short-form content or message published on Facebook, which can include text, images, videos, links, and audio files.
Page Likes: The total number of people who have liked your page.
Page Post Impressions (Organic vs Paid): The number of times your page's posts appeared on someone's screen, categorized as organic or paid.
Page Posts Reach (Organic vs Paid): The number of people who had any of your page's posts appear on their screen, categorized as organic or paid.
Facebook Page Comparison: Allows you to compare your performance and posts with similar pages on Facebook.
Google Business Report: Provides a breakdown and trend analysis of various statistics, including profile views, website visits from the profile, people asking for directions, calls, messages, posts, and media.
Business Views: The number of times your business was viewed.
Customer Actions: Information on actions taken by customers after learning about your business
Reviews Shows reviews given for to your business
TikTok Report: Provides a breakdown of key statistics, including the number of posts, followers, likes, and comments.
Followers: Indicates the number of people who follow your TikTok channel.
Profile Views: Shows how many people have viewed your TikTok profile.
Video Views: Displays the number of views your posted videos have received.
Engagement by Type: Provides data on the types of engagement used by your followers, such as likes, comments, shares, and saves.
Followers By Gender: Offers insights into the gender breakdown of your TikTok followers.
Posts: Shows the total number of posts on your TikTok profile.
Followers: Indicates the number of people who follow your TikTok channel.
Profile Views: Shows how many people have viewed your TikTok profile.
Video Views: Displays the number of views your posted videos have received.
Engagement by Type: Provides data on the types of engagement used by your followers, such as likes, comments, shares, and saves.
TikTok Profile Comparison: Allows you to compare your performance and posts with similar TikTok profiles.
LinkedIn Company Report: Provides a breakdown of key statistics, including followers, page views, page impressions, and page engagement.
Gained and Lost Followers: Gives information on the number of followers gained and lost on a weekly basis.
Page Views: Shows the number of times your LinkedIn company page has been viewed within a selected time period.
Unique Visitors: Indicates the number of unique visitors to your LinkedIn company page.
Page Impressions: Shows the total number of impressions your company page posts have received over the selected time period.
Page Engagement: Displays the number of organic clicks, likes, comments, and shares your company page has received during the selected time period.
Demographics (Followers by Job Function): Provides information on your followers based on their job function.
Demographics (Followers by Industry): Provides information on your followers based on their industry.
Demographics (Followers by Company Size): Provides information on your followers based on the size of their companies.
Demographics (Followers by Level of Seniority): Provides information on your followers based on their level of seniority in their organizations.
YouTube Account: Gives a breakdown of key statistics, including new subscribers, views, and engagement.
Subscribers: Indicates the number of subscribers to your YouTube channel.
Views: Shows the number of views your YouTube videos have received.
Engagement: Provides data on the types of engagement your YouTube channel has received, such as likes, comments, and shares.
Views by Country: Gives data on the number of views by country.
YouTube Account Comparison: Allows you to compare your performance and posts with similar YouTube channels.
Twitter Report: Provides a breakdown of key statistics, including total followers, total following, tweets, and mentions.
Followers: Gives data on the number of followers your Twitter profile has gained or lost per week.
Following: Gives data on the number of accounts you are following per week.
Tweets: Gives data on the number of tweets you have posted per week.
Mentions: Gives data on the number of times your Twitter profile has been tagged or mentioned per week.
Engagement: Provides data on the engagement your Twitter profile has received.
Followers: Gives data on the number of followers your Twitter profile has gained or lost per week.
Following: Gives data on the number of accounts you are following per week.
Tweets: Gives data on the number
of tweets you have posted per week.
Mentions: Gives data on the number of times your Twitter profile has been tagged or mentioned per week.
Twitter Profile Comparison: Allows you to compare your performance and posts with other Twitter users.
Pinterest Account: Gives a breakdown of key statistics, including boards and pins.
Posts by Type: Provides a breakdown of the number of posts by type, such as images and videos.
Post Engagement by Type: Provides a breakdown of engagement for different post types, such as images and videos.
Posts by Day: Shows the number of posts made per day.
Post Engagement by Day: Provides data on post engagement per day.
Engagement by Post Frequency: Gives data on engagement based on post frequency, such as once, twice, three times, four times, and above four times daily.
Top Boards: Provides insights into the top 10 boards, including data on trends for pins, followers, and collaborators.
Top Pins: Shows data on the top 6 pins.
Campaigns: Gives data on campaigns, including posts, comments, and saves.
Cross Channel Performance Report: Provides data on the performance of all the social media channels you manage within the platform.
Meta Paid Campaigns Report: Gives data on your paid Meta campaigns.
Meta Paid Ads Report: Provides data on how your paid Meta ads are generating traffic.
Inbox Report: Gives a breakdown of the following statistics: incoming items, completed items, and the completed items ratio.
Inbox Incoming Items: Provides data on incoming inbox items per week.
Inbox Completed Items vs Open Items: Gives data on completed vs. open items in your inbox.
Inbox Reply Items: Provides data on reply items in your inbox.
Inbox Items - Channels: Gives data on the items for each channel.
Inbox Sentiment (Trendline Chart): Provides data on the trending sentiments of the items in your inbox.
Inbox Items - Types (Table View): Gives data on the most active social network type in your inbox.
Inbox Items - Tags (Table View): Provides a breakdown of tag names, items, and the percentage of items in your inbox.
Busiest Time for All Inbound Interactions: Gives a breakdown of the busiest time of interaction per day in your inbox.
Team Performance (Top 10): Gives performance data for your top 10 team members.
Facebook Items (Top 10): Provides data on your top 10 Facebook items.
Engagement: This metric measures public interactions such as shares, likes, and comments on a given social media platform.
Reach: It represents the total number of unique viewers who have encountered a post or a page, including views from post shares.
Impressions: It quantifies the number of times a web element, page, post, or ad is displayed in a user's browser. Multiple views by the same user are counted individually.
Page Impressions: The number of times a PAGE appears in someone's timeline.
Post Impressions: The number of times a POST appears in someone's timeline.
Viral Impressions: The number of people who have come across content related to your page through actions like their friends liking or following your page, engaging with a post, sharing a photo of your page, or checking into your page.
Non-viral Impressions: The number of people who have seen content directly from your page without any friend-related actions.
Impression by Location: The total number of times a post or a page has been viewed in a specific location over a defined period.
Mention
: The number of times a brand is referenced in posts or comments.
Account Mention: Measures the visibility and perception of a brand based on mentions.
The Best Time to Post: Determined by calculating the average number of online followers over a specific time range, helping identify the most opportune moments to share social media posts.
Cross Channel Report: Provides a summary of important statistics for each social media profile from different channels included, offering a comprehensive view of your social media performance.
If you have any additional questions or suggestions to improve this capability, please don't hesitate to reach out to us. Our Support Team is available 24/7 to assist you.
Thank you,
The eclincher Support Team
Facebook - Page Report
Total Page Likes(fans): The current total number of likes on your page.
Engaged People: The number of individuals engaging with your page during a specific time period.
Page Impressions: The total number of times any content from your page or your page itself appeared on someone's screen.
Page Likes: The overall number of people who have liked your page.
Fans by Country: Aggregated number of people from the top 5 countries who like your page.
Reach by Country: The number of people who have seen any content associated with your page, broken down by country.
Fans by City: Aggregated number of people from the top 10 cities who like your page.
Reach by City - Last 28 days: The number of people who have seen any content associated with your page, broken down by city, in the last 28 days.
Page Post Impressions (Organic vs Paid): The number of times your page's posts appeared on someone's screen, categorized as organic or paid.
Page Posts Reach (Organic vs Paid): The number of people who had any of your page's posts appear on their screen, categorized as organic or paid.
Page Reach (Viral vs Non-Viral vs Paid): The number of people who had any content from your page or about your page appear on their screen, categorized as viral, non-viral, or paid.
Page Reach - Last 28 days (People by Age and Gender): The number of people who had any content from your page or about your page appear on their screen, segmented by age and gender.
Page Reach (Reach by Engaged People): The number of people who had any content from your page or about your page appear on their screen, filtered by those who engaged with your page.
Page Post Reach (Reach by Engaged People): The number of people who had any of your page's posts appear on their screen, filtered by those who engaged with your page.
Page Reach - Last 28 days: The number of people who had any content from your page or about your page appear on their screen in the last 28 days.
Page Post Reach - Last 28 days: The number of people who had any of your page's posts appear on their screen in the last 28 days.
Page Posts Reach - Last 28 Days: The number of people who had any of your page's posts appear on their screen in the last 28 days.
Facebook Pages Comparison
Post: A short-form content or message published on Facebook, which can include text, images, videos, links, and audio files.
Page Likes: The total number of people who have liked your page.
Page Post Impressions (Organic vs Paid): The number of times your page's posts appeared on someone's screen, categorized as organic or paid.
Page Posts Reach (Organic vs Paid): The number of people who had any of your page's posts appear on their screen, categorized as organic or paid.
Facebook Page Comparison: Allows you to compare your performance and posts with similar pages on Facebook.
Google Business Location Report
Google Business Report: Provides a breakdown and trend analysis of various statistics, including profile views, website visits from the profile, people asking for directions, calls, messages, posts, and media.
Business Views: The number of times your business was viewed.
Customer Actions: Information on actions taken by customers after learning about your business
Reviews Shows reviews given for to your business
TikTok Business Report
TikTok Report: Provides a breakdown of key statistics, including the number of posts, followers, likes, and comments.
Followers: Indicates the number of people who follow your TikTok channel.
Profile Views: Shows how many people have viewed your TikTok profile.
Video Views: Displays the number of views your posted videos have received.
Engagement by Type: Provides data on the types of engagement used by your followers, such as likes, comments, shares, and saves.
Followers By Gender: Offers insights into the gender breakdown of your TikTok followers.
TikTok Business Profiles Comparison
Posts: Shows the total number of posts on your TikTok profile.
Followers: Indicates the number of people who follow your TikTok channel.
Profile Views: Shows how many people have viewed your TikTok profile.
Video Views: Displays the number of views your posted videos have received.
Engagement by Type: Provides data on the types of engagement used by your followers, such as likes, comments, shares, and saves.
TikTok Profile Comparison: Allows you to compare your performance and posts with similar TikTok profiles.
LinkedIn Company Page Report
LinkedIn Company Report: Provides a breakdown of key statistics, including followers, page views, page impressions, and page engagement.
Gained and Lost Followers: Gives information on the number of followers gained and lost on a weekly basis.
Page Views: Shows the number of times your LinkedIn company page has been viewed within a selected time period.
Unique Visitors: Indicates the number of unique visitors to your LinkedIn company page.
Page Impressions: Shows the total number of impressions your company page posts have received over the selected time period.
Page Engagement: Displays the number of organic clicks, likes, comments, and shares your company page has received during the selected time period.
Demographics (Followers by Job Function): Provides information on your followers based on their job function.
Demographics (Followers by Industry): Provides information on your followers based on their industry.
Demographics (Followers by Company Size): Provides information on your followers based on the size of their companies.
Demographics (Followers by Level of Seniority): Provides information on your followers based on their level of seniority in their organizations.
YouTube Account Report
YouTube Account: Gives a breakdown of key statistics, including new subscribers, views, and engagement.
Subscribers: Indicates the number of subscribers to your YouTube channel.
Views: Shows the number of views your YouTube videos have received.
Engagement: Provides data on the types of engagement your YouTube channel has received, such as likes, comments, and shares.
Views by Country: Gives data on the number of views by country.
YouTube Account Comparison
YouTube Account Comparison: Allows you to compare your performance and posts with similar YouTube channels.
Twitter Profile Report
Twitter Report: Provides a breakdown of key statistics, including total followers, total following, tweets, and mentions.
Followers: Gives data on the number of followers your Twitter profile has gained or lost per week.
Following: Gives data on the number of accounts you are following per week.
Tweets: Gives data on the number of tweets you have posted per week.
Mentions: Gives data on the number of times your Twitter profile has been tagged or mentioned per week.
Twitter Profiles Comparison
Engagement: Provides data on the engagement your Twitter profile has received.
Followers: Gives data on the number of followers your Twitter profile has gained or lost per week.
Following: Gives data on the number of accounts you are following per week.
Tweets: Gives data on the number
of tweets you have posted per week.
Mentions: Gives data on the number of times your Twitter profile has been tagged or mentioned per week.
Twitter Profile Comparison: Allows you to compare your performance and posts with other Twitter users.
Pinterest Account Report
Pinterest Account: Gives a breakdown of key statistics, including boards and pins.
Posts by Type: Provides a breakdown of the number of posts by type, such as images and videos.
Post Engagement by Type: Provides a breakdown of engagement for different post types, such as images and videos.
Posts by Day: Shows the number of posts made per day.
Post Engagement by Day: Provides data on post engagement per day.
Engagement by Post Frequency: Gives data on engagement based on post frequency, such as once, twice, three times, four times, and above four times daily.
Top Boards: Provides insights into the top 10 boards, including data on trends for pins, followers, and collaborators.
Top Pins: Shows data on the top 6 pins.
Campaigns: Gives data on campaigns, including posts, comments, and saves.
Cross Channel Performance Report
Cross Channel Performance Report: Provides data on the performance of all the social media channels you manage within the platform.
Meta Paid Reports
Meta Paid Campaigns Report: Gives data on your paid Meta campaigns.
Meta Paid Ads Report: Provides data on how your paid Meta ads are generating traffic.
Inbox Report
Inbox Report: Gives a breakdown of the following statistics: incoming items, completed items, and the completed items ratio.
Inbox Incoming Items: Provides data on incoming inbox items per week.
Inbox Completed Items vs Open Items: Gives data on completed vs. open items in your inbox.
Inbox Reply Items: Provides data on reply items in your inbox.
Inbox Items - Channels: Gives data on the items for each channel.
Inbox Sentiment (Trendline Chart): Provides data on the trending sentiments of the items in your inbox.
Inbox Items - Types (Table View): Gives data on the most active social network type in your inbox.
Inbox Items - Tags (Table View): Provides a breakdown of tag names, items, and the percentage of items in your inbox.
Busiest Time for All Inbound Interactions: Gives a breakdown of the busiest time of interaction per day in your inbox.
Team Performance (Top 10): Gives performance data for your top 10 team members.
Facebook Items (Top 10): Provides data on your top 10 Facebook items.
Common Terms
Engagement: This metric measures public interactions such as shares, likes, and comments on a given social media platform.
Reach: It represents the total number of unique viewers who have encountered a post or a page, including views from post shares.
Impressions: It quantifies the number of times a web element, page, post, or ad is displayed in a user's browser. Multiple views by the same user are counted individually.
Page Impressions: The number of times a PAGE appears in someone's timeline.
Post Impressions: The number of times a POST appears in someone's timeline.
Viral Impressions: The number of people who have come across content related to your page through actions like their friends liking or following your page, engaging with a post, sharing a photo of your page, or checking into your page.
Non-viral Impressions: The number of people who have seen content directly from your page without any friend-related actions.
Impression by Location: The total number of times a post or a page has been viewed in a specific location over a defined period.
Mention
: The number of times a brand is referenced in posts or comments.
Account Mention: Measures the visibility and perception of a brand based on mentions.
The Best Time to Post: Determined by calculating the average number of online followers over a specific time range, helping identify the most opportune moments to share social media posts.
Cross Channel Report: Provides a summary of important statistics for each social media profile from different channels included, offering a comprehensive view of your social media performance.
If you have any additional questions or suggestions to improve this capability, please don't hesitate to reach out to us. Our Support Team is available 24/7 to assist you.
Thank you,
The eclincher Support Team
Updated on: 27/06/2023
Thank you!