Essential Social Media Analytics Terminology
To make informed marketing decisions, it is important to understand the fundamental metrics in social media analytics. While the specific terms may vary across different social media platforms, the following key metrics provide valuable insights:
Total Page Followers: The total number of followers on your page.
Total Page Likes (Fans): The current total number of likes on your page.
Page Impressions: The total number of times any content from your page or your page itself appeared on someone's screen.
Followers gained: The total number of new followers acquired during the selected period.
Followers lost: The total number of followers lost during the selected period.
Page Likes: The overall number of people who have liked your page.
Fans by Country: Aggregated number of people from the top 5 countries who like your page.
Fans by City: Aggregated number of people from the top 10 cities who like your page.
Page Post Impressions (Organic vs Paid): The number of times your page's posts appeared on someone's screen, categorized as organic or paid.
Page Post Organic Impressions (Viral vs Non-Viral): The number of times your page's posts appeared on someone's screen, categorized as organic viral or non-viral.
Page Posts Reach (Organic vs Paid): The number of people who had any of your page's posts appear on their screen, categorized as organic or paid.
Page Posts Reach (Organic Viral vs Non-Viral): The number of people who had any of your page's posts appear on their screen, categorized as organic viral or non-viral.
Page Reach (Viral vs Non-Viral vs Paid): The number of people who had any content from your page or about your page appear on their screen, categorized as viral, non-viral, or paid.
Page Reach - Last 28 days: The number of people who had any content from your page or about your page appear on their screen in the last 28 days, broken down by each day of the week.
Page Post Reach - Last 28 days: The number of people who had any content from your page or about your page appear on their screen in the last 28 days.
Post: A short-form content or message published on Facebook, which can include text, images, videos, links, and audio files.
Page Likes: The total number of people who have liked your page.
Page Post Impressions (Organic vs Paid): The number of times your page's posts appeared on someone's screen, categorized as organic or paid.
Page Posts Reach (Organic vs Paid): The number of people who had any of your page's posts appear on their screen, categorized as organic or paid.
Facebook Page Comparison: Allows you to compare your performance and posts with similar pages on Facebook.
Google Business Report: Provides a breakdown and trend analysis of various statistics, including profile views, website visits from the profile, people asking for directions, calls, messages, posts, and media.
Business Views: The number of times your business was viewed.
Customer Actions: Information on actions taken by customers after learning about your business.
Reviews: Shows reviews given for your business.
TikTok Report: Provides a breakdown of key statistics, including the number of posts, followers, likes, and comments.
Followers: Indicates the number of people who follow your TikTok channel.
Profile Views: Shows how many people have viewed your TikTok profile.
Video Views: Displays the number of views your posted videos have received.
Engagement by Type: Provides data on the types of engagement used by your followers, such as likes, comments, and shares.
Followers By Gender: Offers insights into the gender breakdown of your TikTok followers.
Viewers by Country: Aggregated number of people from the top 5 countries who viewed your posted videos.
Posts: Shows the total number of posts on your TikTok profile.
Followers: Indicates the number of people who follow your TikTok channel.
Video Views: Displays the number of views your posted videos have received.
Engagement by Type: Provides data on the types of engagement used by your followers, such as likes, comments, shares, and saves.
TikTok Profile Comparison: Allows you to compare your performance and posts with similar TikTok profiles.
LinkedIn Company Report: Offers a detailed overview of key metrics, including followers, page views, impressions, and engagement.
Followers Gained and Lost: Shows the number of followers gained and lost each week.
Page Views: Displays the total number of times your LinkedIn company page was viewed within a selected timeframe.
Unique Visitors: Represents the number of unique individuals who visited your LinkedIn company page.
Page Impressions: Shows the total number of impressions your company page posts have generated during the selected period.
Page Engagement: Highlights the number of organic clicks, likes, comments, and shares your company page has received over the selected period.
Demographics (Followers by Job Function): Provides insights into your followers based on their job function.
Demographics (Followers by Industry): Breaks down your followers by their industry.
Demographics (Followers by Company Size): Shows the distribution of your followers based on their company size.
Demographics (Followers by Seniority Level): Displays follower information based on their seniority level within their organizations.
Demographics (Followers by Location): Offers insights into your followers based on their locations (regions).
YouTube Account: Gives a breakdown of key statistics, including subscribers, views, and engagement.
New Subscribers: Indicates the number of new subscribers on your YouTube channel.
Subscribers (chart): Indicates the number of subscribers lost and gained on your YouTube channel during the selected period.
Views: Shows the number of views your YouTube videos have received during the selected period.
Engagement: Provides data on the types of engagement your YouTube channel has received, such as likes, comments, and shares.
Posts by Day: Displays the number of posts for each day of the week during the selected period.
Views by Country: Gives data on the number of views by country.
Post Engagement by Day: Displays the number of post engagements for each day of the week during the selected period.
Videos: Shows the statistics for the top 10, 25, 50, or all video posts during the selected period.
Campaigns: Displays the statistics for the campaigns during the selected period.
YouTube Account Comparison: Allows you to compare your performance with similar YouTube channels.
Profile Report: Provides a breakdown of key statistics, including total followers, total following, posts, and mentions.
Followers: Gives data on the number of followers your X profile has gained or lost per day.
Following: Gives data on the number of accounts you are following per day.
Posts: Gives data on the number of posts you have posted per day.
Mentions: Gives data on the number of times your X profile has been tagged or mentioned per day.
Engagement: Provides data on the engagement your X profile has received.
Followers: Gives data on the number of followers your X profiles has gained or lost during the selected time period.
Following: Gives data on the number of accounts you are following during the selected time period.
Posts: Gives data on the number of posts you have posted during the selected time period.
X Profile Comparison: Allows you to compare the performance and posts between your X profiles.
Likes: The number of likes on your posts during the selected time period.
Replies: The number of Replies on your posts during the selected time period.
Reposts: The number of times your posts were reposted during the selected time period.
Quotes: The number of times your posts were quoted during the selected time period.
Followers: Your total number of followers on Threads.
Followers by Age and Gender: Your profile followers segmented by age and gender.
Followers by Location: Your profile followers segmented by location.
Followers by City: Your followers followers broken down by city.
NOTE: Demographics of followers will be available if your profile has more than 100 followers.
Posts: The number of posts (including videos) published during the selected time period.
Views: Total number of views of posts published during the selected time period.
Engagement : Sum of Likes, Replies, Reposts and Quates of posts published during the selected time period.
Posts by Type: Provides a breakdown of the number of posts by type, such as text, image, carousel, videos, and repost published during the selected time period.
Post Engagement by Day: Provides data on post engagement per the day of publshing.
Engagement by Post Frequency: Gives data on engagement based on post frequency, such as once, twice, three times, four times, and above four times daily.
Posts table: Shows data on posts published during the selected time period.
Pinterest Account: Gives a breakdown of key statistics, including followers, boards and pins.
Posts by Type: Provides a breakdown of the number of posts by type, such as images and videos.
Post Engagement by Type: Provides a breakdown of engagement for different post types, such as images and videos.
Posts by Day: Shows the number of posts made per day.
Post Engagement by Day: Provides data on post engagement per day.
Engagement by Post Frequency: Gives data on engagement based on post frequency, such as once, twice, three times, four times, and above four times daily.
Top Boards: Provides insights into the top 10 boards, including data on trends for pins, followers, and collaborators.
Top Pins: Shows data on the top 6 pins.
Campaigns: Gives data on campaigns, including posts, comments, and saves.
Cross Channel Performance Report: Provides data on the performance of all the social media channels you manage within the platform.
Meta Paid Campaigns Report: Gives data on your paid Meta campaigns.
Meta Paid Ads Report: Provides data on how your paid Meta ads are generating traffic.
Inbox Report: Gives a breakdown of the following statistics: incoming items, completed items, and the completed items ratio.
Inbox Incoming Items: Provides data on incoming inbox items per day.
Inbox Completed Items vs Open Items: Gives data on completed vs. open items in your inbox per day.
Inbox Reply Items: Provides data on reply items in your inbox.
Inbox Items - Channels: Gives data on the items for each channel.
Inbox Sentiment (Trendline Chart): Provides data on the trending sentiments of the items in your inbox.
Inbox Items - Types (Table View): Gives data on the most active social network type in your inbox.
Inbox Items - Tags (Table View): Provides a breakdown of tag names, items, and the percentage of items in your inbox.
Busiest Time for All Inbound Interactions: Gives a breakdown of the busiest time of interaction per day in your inbox.
Team Performance by Completed items: Gives performance data for your top 10, 25, 50 or all team members. (Top 10 by default).
Team Performance by First Reply Time: Gives performance data for average first reply time (during business hours) and average reply wait time (during calendar hours).
Reply Stats by Team Member: Gives reply performance data for each team member.
Facebook Items: Provides data on your top 10, 25, 50 or all Facebook items. (Top 10 by default)
TikTok Items: Provides data on your top 10, 25, 50 or all TikTok items. (Top 10 by default)
Engagement: This metric measures public interactions such as shares, likes, and comments on a given social media platform.
Reach: It represents the total number of unique viewers who have encountered a post or a page, including views from post shares.
Impressions: It quantifies the number of times a web element, page, post, or ad is displayed in a user's browser. Multiple views by the same user are counted individually.
Page Impressions: The number of times a PAGE appears in someone's timeline.
Post Impressions: The number of times a POST appears in someone's timeline.
Viral Impressions: The number of people who have come across content related to your page through actions like their friends liking or following your page, engaging with a post, sharing a photo of your page, or checking into your page.
Non-viral Impressions: The number of people who have seen content directly from your page without any friend-related actions.
Impression by Location: The total number of times a post or a page has been viewed in a specific location over a defined period.
Mention: The number of times a brand is referenced in posts or comments.
Account Mention: Measures the visibility and perception of a brand based on mentions.
The Best Time to Post: Determined by calculating the average number of online followers over a specific time range, helping identify the most opportune moments to share social media posts.
Cross Channel Report: Provides a summary of important statistics for each social media profile from different channels included, offering a comprehensive view of your social media performance.
If you run into any issues or have further questions, our Support Team is ready to assist you. We’re always here to help you get the most out of eclincher.
Thank you,
The eclincher Support Team
Facebook - Page Report
Total Page Followers: The total number of followers on your page.
Total Page Likes (Fans): The current total number of likes on your page.
Page Impressions: The total number of times any content from your page or your page itself appeared on someone's screen.
Followers gained: The total number of new followers acquired during the selected period.
Followers lost: The total number of followers lost during the selected period.
Page Likes: The overall number of people who have liked your page.
Fans by Country: Aggregated number of people from the top 5 countries who like your page.
Fans by City: Aggregated number of people from the top 10 cities who like your page.
Page Post Impressions (Organic vs Paid): The number of times your page's posts appeared on someone's screen, categorized as organic or paid.
Page Post Organic Impressions (Viral vs Non-Viral): The number of times your page's posts appeared on someone's screen, categorized as organic viral or non-viral.
Page Posts Reach (Organic vs Paid): The number of people who had any of your page's posts appear on their screen, categorized as organic or paid.
Page Posts Reach (Organic Viral vs Non-Viral): The number of people who had any of your page's posts appear on their screen, categorized as organic viral or non-viral.
Page Reach (Viral vs Non-Viral vs Paid): The number of people who had any content from your page or about your page appear on their screen, categorized as viral, non-viral, or paid.
Page Reach - Last 28 days: The number of people who had any content from your page or about your page appear on their screen in the last 28 days, broken down by each day of the week.
Page Post Reach - Last 28 days: The number of people who had any content from your page or about your page appear on their screen in the last 28 days.
Facebook - Pages Comparison
Post: A short-form content or message published on Facebook, which can include text, images, videos, links, and audio files.
Page Likes: The total number of people who have liked your page.
Page Post Impressions (Organic vs Paid): The number of times your page's posts appeared on someone's screen, categorized as organic or paid.
Page Posts Reach (Organic vs Paid): The number of people who had any of your page's posts appear on their screen, categorized as organic or paid.
Facebook Page Comparison: Allows you to compare your performance and posts with similar pages on Facebook.
Google Business Location Report
Google Business Report: Provides a breakdown and trend analysis of various statistics, including profile views, website visits from the profile, people asking for directions, calls, messages, posts, and media.
Business Views: The number of times your business was viewed.
Customer Actions: Information on actions taken by customers after learning about your business.
Reviews: Shows reviews given for your business.
TikTok Business - Profile Report
TikTok Report: Provides a breakdown of key statistics, including the number of posts, followers, likes, and comments.
Followers: Indicates the number of people who follow your TikTok channel.
Profile Views: Shows how many people have viewed your TikTok profile.
Video Views: Displays the number of views your posted videos have received.
Engagement by Type: Provides data on the types of engagement used by your followers, such as likes, comments, and shares.
Followers By Gender: Offers insights into the gender breakdown of your TikTok followers.
Viewers by Country: Aggregated number of people from the top 5 countries who viewed your posted videos.
TikTok - Business Profiles Comparison
Posts: Shows the total number of posts on your TikTok profile.
Followers: Indicates the number of people who follow your TikTok channel.
Video Views: Displays the number of views your posted videos have received.
Engagement by Type: Provides data on the types of engagement used by your followers, such as likes, comments, shares, and saves.
TikTok Profile Comparison: Allows you to compare your performance and posts with similar TikTok profiles.
LinkedIn Company - Page Report
LinkedIn Company Report: Offers a detailed overview of key metrics, including followers, page views, impressions, and engagement.
Followers Gained and Lost: Shows the number of followers gained and lost each week.
Page Views: Displays the total number of times your LinkedIn company page was viewed within a selected timeframe.
Unique Visitors: Represents the number of unique individuals who visited your LinkedIn company page.
Page Impressions: Shows the total number of impressions your company page posts have generated during the selected period.
Page Engagement: Highlights the number of organic clicks, likes, comments, and shares your company page has received over the selected period.
Demographics (Followers by Job Function): Provides insights into your followers based on their job function.
Demographics (Followers by Industry): Breaks down your followers by their industry.
Demographics (Followers by Company Size): Shows the distribution of your followers based on their company size.
Demographics (Followers by Seniority Level): Displays follower information based on their seniority level within their organizations.
Demographics (Followers by Location): Offers insights into your followers based on their locations (regions).
YouTube Account Report
YouTube Account: Gives a breakdown of key statistics, including subscribers, views, and engagement.
New Subscribers: Indicates the number of new subscribers on your YouTube channel.
Subscribers (chart): Indicates the number of subscribers lost and gained on your YouTube channel during the selected period.
Views: Shows the number of views your YouTube videos have received during the selected period.
Engagement: Provides data on the types of engagement your YouTube channel has received, such as likes, comments, and shares.
Posts by Day: Displays the number of posts for each day of the week during the selected period.
Views by Country: Gives data on the number of views by country.
Post Engagement by Day: Displays the number of post engagements for each day of the week during the selected period.
Videos: Shows the statistics for the top 10, 25, 50, or all video posts during the selected period.
Campaigns: Displays the statistics for the campaigns during the selected period.
YouTube Account Comparison
YouTube Account Comparison: Allows you to compare your performance with similar YouTube channels.
X - Profile Report
Profile Report: Provides a breakdown of key statistics, including total followers, total following, posts, and mentions.
Followers: Gives data on the number of followers your X profile has gained or lost per day.
Following: Gives data on the number of accounts you are following per day.
Posts: Gives data on the number of posts you have posted per day.
Mentions: Gives data on the number of times your X profile has been tagged or mentioned per day.
X Profiles Comparison
Engagement: Provides data on the engagement your X profile has received.
Followers: Gives data on the number of followers your X profiles has gained or lost during the selected time period.
Following: Gives data on the number of accounts you are following during the selected time period.
Posts: Gives data on the number of posts you have posted during the selected time period.
X Profile Comparison: Allows you to compare the performance and posts between your X profiles.
Threads - Profile Report
Likes: The number of likes on your posts during the selected time period.
Replies: The number of Replies on your posts during the selected time period.
Reposts: The number of times your posts were reposted during the selected time period.
Quotes: The number of times your posts were quoted during the selected time period.
Followers: Your total number of followers on Threads.
Followers by Age and Gender: Your profile followers segmented by age and gender.
Followers by Location: Your profile followers segmented by location.
Followers by City: Your followers followers broken down by city.
NOTE: Demographics of followers will be available if your profile has more than 100 followers.
Threads - Posts Report
Posts: The number of posts (including videos) published during the selected time period.
Views: Total number of views of posts published during the selected time period.
Engagement : Sum of Likes, Replies, Reposts and Quates of posts published during the selected time period.
Posts by Type: Provides a breakdown of the number of posts by type, such as text, image, carousel, videos, and repost published during the selected time period.
Post Engagement by Day: Provides data on post engagement per the day of publshing.
Engagement by Post Frequency: Gives data on engagement based on post frequency, such as once, twice, three times, four times, and above four times daily.
Posts table: Shows data on posts published during the selected time period.
Pinterest Account Report
Pinterest Account: Gives a breakdown of key statistics, including followers, boards and pins.
Posts by Type: Provides a breakdown of the number of posts by type, such as images and videos.
Post Engagement by Type: Provides a breakdown of engagement for different post types, such as images and videos.
Posts by Day: Shows the number of posts made per day.
Post Engagement by Day: Provides data on post engagement per day.
Engagement by Post Frequency: Gives data on engagement based on post frequency, such as once, twice, three times, four times, and above four times daily.
Top Boards: Provides insights into the top 10 boards, including data on trends for pins, followers, and collaborators.
Top Pins: Shows data on the top 6 pins.
Campaigns: Gives data on campaigns, including posts, comments, and saves.
Cross Channel Performance Report
Cross Channel Performance Report: Provides data on the performance of all the social media channels you manage within the platform.
Meta Paid Reports
Meta Paid Campaigns Report: Gives data on your paid Meta campaigns.
Meta Paid Ads Report: Provides data on how your paid Meta ads are generating traffic.
Inbox Report
Inbox Report: Gives a breakdown of the following statistics: incoming items, completed items, and the completed items ratio.
Inbox Incoming Items: Provides data on incoming inbox items per day.
Inbox Completed Items vs Open Items: Gives data on completed vs. open items in your inbox per day.
Inbox Reply Items: Provides data on reply items in your inbox.
Inbox Items - Channels: Gives data on the items for each channel.
Inbox Sentiment (Trendline Chart): Provides data on the trending sentiments of the items in your inbox.
Inbox Items - Types (Table View): Gives data on the most active social network type in your inbox.
Inbox Items - Tags (Table View): Provides a breakdown of tag names, items, and the percentage of items in your inbox.
Busiest Time for All Inbound Interactions: Gives a breakdown of the busiest time of interaction per day in your inbox.
Team Performance by Completed items: Gives performance data for your top 10, 25, 50 or all team members. (Top 10 by default).
Team Performance by First Reply Time: Gives performance data for average first reply time (during business hours) and average reply wait time (during calendar hours).
Reply Stats by Team Member: Gives reply performance data for each team member.
Facebook Items: Provides data on your top 10, 25, 50 or all Facebook items. (Top 10 by default)
TikTok Items: Provides data on your top 10, 25, 50 or all TikTok items. (Top 10 by default)
Common Terms
Engagement: This metric measures public interactions such as shares, likes, and comments on a given social media platform.
Reach: It represents the total number of unique viewers who have encountered a post or a page, including views from post shares.
Impressions: It quantifies the number of times a web element, page, post, or ad is displayed in a user's browser. Multiple views by the same user are counted individually.
Page Impressions: The number of times a PAGE appears in someone's timeline.
Post Impressions: The number of times a POST appears in someone's timeline.
Viral Impressions: The number of people who have come across content related to your page through actions like their friends liking or following your page, engaging with a post, sharing a photo of your page, or checking into your page.
Non-viral Impressions: The number of people who have seen content directly from your page without any friend-related actions.
Impression by Location: The total number of times a post or a page has been viewed in a specific location over a defined period.
Mention: The number of times a brand is referenced in posts or comments.
Account Mention: Measures the visibility and perception of a brand based on mentions.
The Best Time to Post: Determined by calculating the average number of online followers over a specific time range, helping identify the most opportune moments to share social media posts.
Cross Channel Report: Provides a summary of important statistics for each social media profile from different channels included, offering a comprehensive view of your social media performance.
Need Help?
If you run into any issues or have further questions, our Support Team is ready to assist you. We’re always here to help you get the most out of eclincher.
Thank you,
The eclincher Support Team
Updated on: 12/02/2025
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