Boost Your Business Ranking with Local SEO

Have you ever noticed that Google shows different search results for "Restaurants" depending on whether you're at home or at work? This is because Google aims to provide you with restaurant suggestions that are convenient for your location.

Local search has been an important aspect for years, but with the rise of mobile internet, Local SEO has become a crucial marketing foundation for local businesses that offer services or products to their immediate communities.

What is Local SEO?

Local SEO allows you to assess and improve your business's ranking in proximity to your target audience. It provides insights into your current local ranking and offers a glimpse into your competitors' rankings as well.

How to Access Our Local SEO Feature and Discover Your Business Rankings

You can utilize our Local SEO Geodata finder to determine the ranking of your business within your specific area.

To access the Local SEO, simply go to the left-hand panel of your dashboard, click on the Listings Management icon, and then select the Local SEO Add-on tab.



Note: If this is the first time opening the Local SEO, a pop-up box will automatically appear asking if you want to add a business profile under the Google Business account added to eclincher or search for a business using Google Search.

Adding Your Businesses and Tracking Competitors

To track your business rankings and even monitor your competitors, you need to add the relevant information:

Under the Businesses tab, click the Add Business hyperlink/button located at the upper right part of the page or within the Businesses column.



For Google Business, select the desired profile from the dropdown list.
If you haven't added the Google Business account yet to eclincher, click on the "add profile" hyperlink to go to the "Manage Accounts" page. And then, click the "Add Account" button and select "Google Business" to login on the Google account that has the business profile that you want to add.



For Google Search, enter the business name, and suggested businesses will appear below. Click on the appropriate business to select it.



After selecting the appropriate business, click on the Save button.

Tip: You can track your competitor's Local SEO rankings using this feature too.

Adding Business Searches

To add a grid and perform searches for your business, follow these steps:

Select one of your businesses listed under Businesses column to access the grid view.
Next to the selected business, click on either the "+Add Search" or "New Keyword" button in the right column.



In the Add Search screen under the Setup section, you can enter search terms to compare your businesses. Set the radius or grid to determine the scope of the comparison. And then, click on the Run Search button for the ranking results to appear.

Navigate Search Results

In the example below, "news" is entered as the keyword.



Local SEO ranking map (middle column)
- This area displays the map with your business's ranking in different areas based on the grid settings.
- The middle point is the default area based on your business address.

- By clicking Expand button, this will recommend options on how to improve your business ranking such as saving your GPS coordinates and creating a new post from that page.





- By clicking the Create new post button, there will be instructions on how you can add your saved GPS coordinates to your image attachment properties.



- Select other service areas by clicking on any point within the grid.



Local SEO keyword ranking based on the selected point (right column)
- This highlights the businesses included in the rankings for the selected point/area.
- List of businesses are ranked based on selected point/area showing the business name and address.

Need Assistance?

If you have any more questions or need assistance, feel free to contact our Support Team. We’re here to help you every step of the way.

Thank you,
The eclincher Support Team

Updated on: 10/11/2024