How to set up your Keywords for the Reputation Management Feature

Our web listening tool or 'Reputation' feature is a form of brand/reputation management whereas your designated number of keywords, hashtags and phrases are monitored outside of social media across the web. 'Reputation' allows for you to subscribe to either a 5, 10, or 20 keyword package as a paid add-on to uncover trends and conversations around your brand or industry. You must have an eclincher account to utilize this add-on. Once subscribed, chosen keywords, hashtags, or phrases will begin to be tracked up to 14-days in arrears. Currently, keywords will be crawled across the web to give you instant access to mentions across news sites, review sites, blogs, forums, and articles where your keywords have been mentioned. In addition, every keyword mention will have positive, negative, or neutral sentiment analysis. This will help you understand how your brand is perceived online, get in front of any crisis, and stay ahead of trends.

This article will walk you through the following:

I. How to set up a keyword
II. Utilizing Filters
III. Action Buttons

I. How to set up a Keyword

To set up a keyword, please click on how many keywords you would like to use. There are three options to choose from. Clicking on 'Subscribe to Reputation' add-on will bring you to the billing section of your account.



From the billing pop up, you may choose to select keywords ranging from 5, 10, and 20, with its respective prices as an add on per month to your eclincher social media management plan.



After choosing how many keywords you would like to have, please go back to the Reputation Management Section and click on Keyword Settings and Add New Keyword. Please remember to add a quotation mark if you would like to search for a phrase.



In addition to adding a keyword, you can also set up parameters such as Language and Countries. This will help narrow down your search. Please click on Save Keyword afterwards



You can always edit your keyword parameters to according to your preference.

II. Utilizing Filters

The additional filters helps you further filter out the results of the keywords you have added. You can filter the results by:
Sentiment
Publishing Date
Country
Language
Star Rating
Domain Ranking
Team
Type
Tags

III. Action Buttons

1. Mention Statistics

- This shows how many times a brand has been mentioned throughout the date range you have entered. It also breaks down mentions per category:
News
Blogs
Discussion
Review





2. Publishing Options

-Each searched item has an additional option that can be utilized for Publishing. In addition to Tagging an item and assigning it to a Team member ( Internal and External Users) , you also have an option to Schedule it as a post, save as Draft and add an item to an existing queue



- Compose Notes for your your Team Mates for seamless collaborations.





- Delete searched reviews or mentions from your feed.





4. Additional Options

Export Items
- You can export selected items as PDF or CSV on a selected timeframe

Reputation Settings
- The setting allows you to Hide Completed Items and the Reputation Counter.



If you have additional questions, or suggestions to make this capability better, please do not hesitate to reach out to us. We are here for you! Our Support Team is available 24/7 to assist you.

Thank you,
The eclincher Support Team

Updated on: 07/06/2022