Setting Up Keywords for Reputation Management

Our Reputation feature, also known as web listening, is a powerful tool for brand and reputation management. It allows you to monitor keywords, hashtags, and phrases across the web, beyond social media. By subscribing to the Reputation add-on, you can uncover trends and conversations related to your brand or industry. To utilize this feature, you need an eclincher account, and the chosen keywords will be tracked up to 14 days in arrears. The feature scans the web for instant access to mentions on news sites, review sites, blogs, forums, and articles, providing sentiment analysis for each mention. This enables you to understand your brand's online perception, proactively address any crisis, and stay ahead of trends.

This article will guide you through the following steps:

I. Setting up a keyword
II. Utilizing filters
III. Action buttons

I. Setting up a Keyword

Click on the number of keywords you want to use, selecting from three available options. Clicking "Subscribe to Reputation" will take you to the billing section of your account.



In the billing popup, choose the number of keywords you wish to add as an add-on to your eclincher social media management plan (options may differ depending if you're under the monthly or yearly plan).



Return to the Reputation Add-on section and click on "Add Keyword." Enclose phrases in quotation marks if you want to search for specific phrases.



You can further refine your search by setting parameters such as language and countries. Click "Save" when you're done.



You can always edit your keyword parameters according to your preference.

II. Utilizing Filters

Filters allow you to narrow down the results of your keywords. You can filter the results based on:

Sentiment
Publishing Date
Country
Language
Star Rating
Domain Ranking
Team
Type
Tags

III. Action Buttons

1. Mention Statistics

This section displays the total number of times your brand has been mentioned within the selected date range. It also breaks down the mentions into categories such as news, blogs, discussions, and reviews.





2. Publishing Options

Each searched item has additional options for publishing. Apart from tagging and assigning

items to team members (internal and external users), you can schedule them as posts, save them as drafts, or add them to an existing queue.



- You can compose notes for seamless collaboration with your team members.





- You can delete searched reviews or mentions from your feed.





3. Additional Options

Export Items: You can export selected items as PDF or CSV within a specified timeframe.

Reputation Settings: These settings allow you to hide completed items and the reputation counter.



If you have any additional questions or suggestions to improve this capability, please don't hesitate to reach out to us. Our dedicated Support Team is available 24/7 to assist you.

Thank you,
The eclincher Support Team

Updated on: 20/09/2024