Understanding and Utilizing Campaign Tags in eclincher

Managing marketing campaigns can get overwhelming, but Campaign Tags are here to help! This feature allows you to track, organize, and analyze your various campaigns all in one place. Whether you’re managing multiple marketing efforts or trying to get a clearer view of what’s working, campaign tags make the process easier and more efficient. Let's explore how to create and use them effectively!

What are Campaign Tags?

Campaign tags are a simple yet powerful tool you can include in your posts to:

Track Custom Marketing Campaigns: Keep tabs on each of your marketing efforts with ease by using campaign tags.
2.** Analyze Campaigns in eClincher Analytics**: Separate and analyze the performance of different campaigns. This helps you gain insights into what’s working and adjust your strategy accordingly.
Evaluate and Optimize Campaign Performance: Campaign tags let you assess your campaigns and derive actionable insights. With this knowledge, you can refine your approach and improve future campaigns.

Creating a Campaign Tag

Creating a campaign tag is quick and easy! Follow these steps:

Find the Tag Icon: In the publishing area, look for and click on the tag icon.



Add a Campaign Tag: A pop-up window will appear where you can enter your desired campaign name and select a color to represent it. Once created, your campaign tag will be available each time you click the tag icon for easy association with your posts.

Adding a Campaign Tag to Your Posts

There are two simple ways to add a campaign tag to your posts:

In the Publishing Area: While creating a post, click the tag icon and select your desired campaign by checking the box next to the campaign name. The tag icon will turn green, indicating that the tag has been applied to the post.





In Calendar View: When viewing scheduled or published posts, click on the three-dot icon and choose Tag post to Campaign. Select the appropriate campaign tag to apply it to the post.

Locating Campaign Tags

You can easily track and manage your campaign tags in the Calendar and Analytics sections:

In the Calendar List view, hover over the campaign tag (highlighted in your chosen color) to get more information. You can also tag a post after it's published by clicking the tag icon next to the post.



In the Visual Calendar, you can quickly view which campaign tags are associated with each post, giving you an organized overview of your campaigns. You may also filter the posts per campaign by selecting the "By Campaign" button and select which campaign/s you want to show from the calendar. Lastly, click the Filter button.



In Analytics, you can locate your campaign tags in the items of the Top Post Table in Post Performance. More information is available [here] (https://eclincher.crisp.help/en/article/campaign-tags-in-analytics-1gnxgdq/?bust=1728340952902)

Why Campaign Tags Matter

Campaign tags are more than just an organizational tool—they offer you the power to analyze your content, refine your strategies, and ultimately, optimize your marketing efforts. By separating and tracking each campaign, you gain insights that can lead to smarter decisions and better results for your business.

If you have any questions or need further help, our Support Team is available 24/7 to assist you. And if you have any suggestions to enhance this feature, feel free to share them with us!

Thank you,
The eclincher Support Team

Updated on: 08/02/2025