Understanding and Utilizing Campaign Tags in Eclincher

Managing marketing campaigns can get overwhelming, but **Campaign Tags **are here to help! This feature allows you to track, organize, and analyze your various campaigns all in one place. Whether you’re managing multiple marketing efforts or trying to get a clearer view of what’s working, campaign tags make the process easier and more efficient. Let's explore how to create and use them effectively!

What are Campaign Tags?

Campaign tags are a simple yet powerful tool you can include in your posts to:

1. Track Custom Marketing Campaigns: Keep tabs on each of your marketing efforts with ease by using campaign tags.
2. Analyze Campaigns in Eclincher Analytics: Separate and analyze the performance of different campaigns. This helps you gain insights into what’s working and adjust your strategy accordingly.
3. Evaluate and Optimize Campaign Performance: Campaign tags let you assess your campaigns and derive actionable insights. With this knowledge, you can refine your approach and improve future campaigns.

Creating a Campaign Tag

Creating a campaign tag is quick and easy! Follow these steps:

1. Find the Tag Icon: In the Post Editor, locate and click the tag icon.

2. Add a Campaign Tag: A pop-up window will appear where you can enter your desired campaign name and select a color to represent it. Once created, your campaign tag will be available each time you click the tag icon for easy association with your posts.

Adding a Campaign Tag to Your Posts

There are two simple ways to add a campaign tag to your posts:

1. In the Post Editor: While creating a post, click the tag icon and select your desired campaign by checking the box next to its name. The tag icon will turn green, indicating that the campaign tag has been applied.

2. In the Calendar List View: When viewing scheduled or published posts, click the three-dot icon and select “Tag Post to Campaign.” Then, choose the appropriate campaign tag to apply it to the post. This can also be done for published posts.

Locating Campaign Tags

You can easily track and manage your campaign tags in the Calendar and Analytics sections:

• In the Calendar List View on the New Post page, hover over a campaign tag (highlighted in your chosen color) to see more information.

On the Calendar page, you can quickly see which campaign tags are associated with each post, giving you an organized overview of your campaigns. You can also filter posts by campaign: click the “Campaigns” button, select the campaign(s) you want to display, and then click the Filter button.

In Analytics, you can locate your campaign tags in the items of the Top Post Table in Post Performance reports. More information is available in Campaign Tags in Analytics

Why Campaign Tags Matter

Campaign tags are more than just an organizational tool—they offer you the power to analyze your content, refine your strategies, and ultimately, optimize your marketing efforts. By separating and tracking each campaign, you gain insights that can lead to smarter decisions and better results for your business.

If you have any questions or need further help, our Support Team is always here to assist you. And if you have any suggestions to enhance this feature, feel free to share them with us!

Thank you,

The Eclincher Support Team

Updated on: 30/03/2026