Articles on: Publishing and Scheduling

Campaign Tags

Understanding and Utilizing Campaign Tags

In this article, we aim to provide you with information about campaign tags, their uses, and how to create and incorporate them into your posts effectively.

What are Campaign Tags?

Campaign tags are tags that can be included in your posts to achieve the following:

Track your Custom Marketing Campaigns: By using campaign tags, you can easily monitor and keep track of your various marketing campaigns.

Separate and Analyze Marketing Campaigns in eClincher Analytics Reports: Campaign tags enable you to analyze the performance of your marketing campaigns separately. This allows you to gain valuable insights, identify successful strategies, and make informed decisions for future campaigns.

Evaluate Campaign Performance and Derive Actionable Insights: By utilizing campaign tags, you can evaluate the performance of your marketing campaigns, identify what is working or not working, and derive actionable insights. These insights can be used to optimize your campaigns and refine your marketing strategies.

Creating a Campaign Tag

Follow these simple steps to create a campaign tag:

Within the publishing area, locate and click on the megaphone icon.

A pop-up window will appear, allowing you to add a campaign tag. Enter the desired campaign name and choose a color preference. Once created, the campaign tag will appear each time you click on the megaphone icon, and you can associate it with your posts.

Adding a Campaign Tag to Your Posts

There are two ways to add campaign tags to your posts:

While creating a post in the Publishing Area, click on the megaphone icon and select the desired campaign name by checking the corresponding box on the left side. The megaphone icon will turn green, indicating that the campaign tag has been activated.

In the Calendar View area, click on the "three-dot" icon and choose "Edit Tag Posts." Select the appropriate campaign tag that you want to apply to your scheduled or published post.

Locating Campaign Tags

You can easily find your campaign tags in the Calendar section and the Analytics section.

In the Calendar List view, hover your mouse over the campaign tag marked with the chosen color that you created. Additionally, you can add a campaign tag to a published post by clicking on the megaphone icon associated with each post.

You can conveniently view your campaign tags on the Visual Calendar.

Monitor the performance of your campaign tags using the Built-in Reports feature. To access data related to your campaign tags, navigate to the "Analytics" section in the left

-hand side menu, select "Built-In Reports," choose the desired social media profile, and click on the "Post" tab.

Within the "Post" tab, you will find your Campaign Analytics displayed below:

If you have any additional questions or need further assistance, please don't hesitate to reach out to us. Our Support Team is available 24/7 to assist you.

Thank you,
The eClincher Support Team

Updated on: 05/06/2023

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