Media Setting Guidelines per Social Platform

This article is designed to help you navigate the complexity of media setting and multi channel publishing

When publishing to various social media platforms, it is essential to follow their publishing guidelines. Moreover, when distributing the same post to multiple platforms at once, the strictest guidelines must be applied, so it can be published to all of them properly.

Push *
Instagram push scenarios can include images and videos together.

Min Resolution for Instagram *
Images that are smaller than 320x320 will be enlarged automatically by Instagram.

Post with Video

Video File Type

eclincher currently supports videos up to 1 Gb in the file formats of mp4, mov, or avi. The video you upload will be converted to MP4 encoded with H264, a maximum resolution of 1920x1080 pixels (Full HD) and 30 Max Frame Rate. Larger files are likely to be compressed to ensure they can be posted to the social network, but quality loss should be minimal.

To further help you navigate the complexity of multi-channel publishing, we summarized additional eclincher features dealing with media publishing below:

Character Limitation
Link Attachment and Scraping
Select image/s from the link

Let's review them one by one:

1. Character Limitation

Each social platform follows a specific post characters limitation. When creating a post for multiple social platforms, it will follow the lowest number limitation.
For your convenience, eclincher shows you how many characters are still allowed, as shown below:

2. Link Attachment and Scraping

Once you attach a link in your post, eclincher will automatically scrape the link and pull the images that can be found on the link and display those in the "Post Preview" window. Please make sure to view this before publishing as sometimes the source link/website didn't properly stage images properly for scraping.

3. Select image/s from the link.

If the link that you attached contains multiple images, you can also select any image you prefer, instead of the default one.

Simply click the "Select image(s) from link" button and a pop-up that contains all the image(s) from the link will appear.

Select the image(s) and click "Done".

The scraped image will now be changed to your selected image(s).

FYI. Once you do this, the post will display as a normal photo post. Once your audience clicks on the photo, it will not redirect to the article that is attached. If you want to change the official preview of the article, this is possible only for Facebook and LinkedIn. See steps below - How to Edit Metadata.

Facebook and Instagram will allow you to add up to 10 images, LinkedIn, Twitter, will allow you to add 4 images, while Pinterest will allow you to add just a single image.

You can also re-order the images. Simply hover your mouse over the image(s) and re-arrange the images by drag and drop process.


LinkedIn allows you to edit the meta data and the image preview from the link. Simply click the 'See Preview' button , then click the "Edit" button. A pop up will appear where you will be able to edit the title and description.


Facebook also allows you to edit the meta data and image preview from the attached link, but this requires Facebook Domain Verification. For more information about this, you can check this article

If you have additional questions, or suggestions to make this capability better, please do not hesitate to reach out to us. We are here for you! Our Support Team is available 24/7 to assist you.

Thank you,
The eclincher Support Team
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