Getting External Approvers Involved in Your Post Approval Process

The External Approval Workflow feature in Eclincher lets you bring people from outside your organization into the post approval process. These individuals, referred to as External Approvers, can review, approve, reject, or suggest edits to social media posts before they go live, all without needing access to the Eclincher platform. This makes it a great solution for collaborating with clients or stakeholders who are not part of your internal team.

External Approvers receive email notifications to Approve, Reject, or Edit a post before it gets published. This feature is particularly useful when seeking input from clients or stakeholders who are not part of your internal team. Let’s go over how to set up and use this workflow effectively.

Setting up External Approvers

1. Click the profile icon in the bottom-left corner of your account and select Publishing Settings.
2. Go to the External Approvers tab.

3. Click Add Approvers and fill in the required details:

• Approver's Full Name
• Approver's Email Address
• Linked Profiles - Select the social media profiles this approver will be responsible for reviewing.

4. Once all the fields are filled in, click Save Changes.

5. The Email Status will initially show as Verify Email Now. Click that text to send a verification email to the approver. Once they verify their email address, the status will update to Verified.

Available Options for External Approvers

After setting up your External Approvers, you have a few additional options to customize how the workflow operates.

• Auto-publish if the approver does not respond. If the external approver has not approved or rejected the post by the scheduled publishing time, you can allow Eclincher to go ahead and publish the post automatically. Simply enable this option in the External Approvers settings.

• Customize the Verification Email. Click Edit Template next to the Verification Email option to update the subject line and body of the email your approver receives when you add them.

• Customize the Approval Email. Click Edit Template next to the Approval Email option to personalize the email your approver receives when a post is ready for their review.

How to Use the External Approval Workflow on a Post

1. Create a scheduled post as you normally would.
2. Click on the Options button.
3. In the pop-up window, select "Approve post via email - send email to external approvers (approve/reject from the email itself)."
4. Click Save to apply the setting.

Your external approver will then receive an email with three options:

• Approve. The approver confirms the post is ready to publish. A confirmation page will appear once they click Approve.

• Reject. The approver declines the post and it will not be published.

• Edit Text. The approver can make changes to the post text before approving it. Once they are satisfied with the edits, they can save and approve the updated version.

A Few Things to Keep in Mind

• Each External Approver is linked to specific social media profiles, so approvals are scoped to the profiles they are assigned to.
• All approvals, rejections, and edits are handled entirely through email. External Approvers do not need an Eclincher account to participate.
• This feature is a practical white-label solution for agencies or teams that regularly work with clients who need to review content before it goes live.

Need Help?

If you run into any issues or have further questions, our Support Team is ready to assist you. We’re always here to help you get the most out of Eclincher.

Thank you,

The Eclincher Support Team

Updated on: 25/05/2026