A Brief Guide on Using UTM Parameters in eclincher

Boost your campaign tracking with ease! With UTM parameters in Eclincher, you can track the effectiveness of your campaigns, gaining deeper insights into where your traffic is coming from. Here’s how you can set up and use UTM parameters to make the most out of your content strategy.

Step 1: Access Publishing Settings

To start using UTM parameters in eclincher:

Click on the icon located in the top right corner of your screen.
Select Publishing Settings from the dropdown menu.

Step 2: Set Up UTM Links and Sources

In the Publishing Settings page, go to the URL Shortener tab.
In Select type of URL shortener, choose Google as your preferred option to enable the use of UTM links and sources.

Understanding UTM Parameters

By adding campaign parameters to your URLs, you can track the traffic generated by different campaigns. When users click on your referral links, these parameters send data to your Analytics, helping you to measure the impact of your campaigns.

Key UTM Parameters:

utm_source: Identifies the source that’s sending traffic to your site (e.g., Google, newsletter, partner).
utm_medium: Specifies the medium used (e.g., cpc, banner, email).
utm_campaign: Represents the individual campaign (e.g., product name, promo code, or event).

Always include these three parameters when setting up UTM tracking to ensure complete and effective campaign analytics.

Setting Default vs. Custom UTM Parameters

By default, the UTM parameters you configure in the Publishing Settings will apply to all links you use in Eclincher. However, if you need to add custom UTM parameters to a specific link in a post:

Use the Edit Link option in the text area of your post to set parameters for that particular link. This allows you to tailor UTM values for each post, giving you more control over your tracking strategy.

Why UTM Parameters Are Important

UTM parameters give you insights into which channels drive the most traffic and conversions, empowering you to make informed decisions about your marketing campaigns. By understanding which sources work best, you can fine-tune your strategy and allocate resources to maximize your results.

Need Assistance?

If you have any additional questions or suggestions to enhance this feature, our Support Team is here for you 24/7. Feel free to reach out—we're always happy to help!

Thank you,
The eclincher Support Team

Updated on: 07/10/2024