Articles on: Publishing and Scheduling

UTM - How to use

This is a short guide on how to use UTM's in eclincher.

Step 1

Click on the icon located on the right corner of your screen then click 'Publishing Settings'

Step 2

Go to the URL Shortener tab and select "Google". This should open up the option below to add UTM links and sources.

By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your reports.

Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign-identifying information.

For example, you could set the parameter utmsource as "newsletter" to identify traffic that come from a newsletter. You could then combine it with the parameter utmcampaign set to "June" to identify that this was the campaign in the month of June.

When adding parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign.

utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.(as explained by Google).

The above shows how to set default parameters for all links that you will use. If you would want to set a different set of parameters for a single link for different posts:

Use the "Edit Link" option inside the text area of the post, to set these parameters for a specific link.

If you have additional questions, or suggestions to make this capability better, please do not hesitate to reach out to us. We are here for you! Our Support Team is available 24/7 to assist you.

Thank you,
The eclincher Support Team

Updated on: 29/01/2022

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