Articles on: Publishing

Posting Guidelines (Post Composing Essentials)

Essential Steps for Creating and Editing Posts with Eclincher


Eclincher makes it easy to create, edit, and manage your social media posts all in one place. This guide walks you through everything you need to know about the post editor and its publishing features.





Accessing the Post Editor


You can access the Post Editor from the default landing page or by clicking New Post on the left side of your dashboard.



Accessing Post Editor




Selecting Social Media Channels


Click the Select Profile(s) dropdown to view and select the social media profile or profiles where you want to publish your post.



Selecting Social Media Profile(s)




Creating a New Post


As you type your message, the post editor dynamically displays the available character and hashtag counts, so you can stay within each platform's limits.



Character Limitations per Social Media Profile



Note: X Premium accounts with a Verified badge (blue checkmark) next to their profile name are granted a 25,000 character limit in the post editor. If the Verified badge does not appear next to your profile on the Manage Accounts page, please renew the token until the badge displays. This will also update the character limit in the post editor. If the badge still does not appear, please reach out to our Support Team for assistance.




Additional Post Options


Located in the upper left corner of the post editor, the additional post options allow you to:


  • Tag icon: Add new or existing campaign tags.
  • Bookmark icon: Reuse saved replies and hashtags.
  • Add Image icon: Access image libraries, your Media Library, and AI Image Generation.
  • Clip icon: Upload your own media file.
  • Canva icon: Design or edit images through Canva and upload them directly to your post.
  • Adobe Express Video Editor icon: Create or edit videos through Adobe Express and upload them directly to your post.
  • Emoji icon: Add emojis to your post.
  • Shorten links, and more.



Additional Post Options




Action Buttons


Action buttons give you access to platform-specific features based on your selected profiles. They appear dynamically as you interact with the post editor, making it easy to use features like tagging and cross-posting.



Action Buttons



Note: Additional action buttons will appear for selected social media channels once a media file is attached to the post.



Uploading Media


You have several options for adding media to your post:

  • Upload Your Own Media: Upload images or videos from your hard drive, Media Library, Google Drive, Dropbox, Cloudinary, or Pocket.
  • Media Libraries and AI Image Generation: Access free-to-use media from Pixabay, Pexels, and Unsplash, select saved attachments from your Media Library, or create custom visuals using the AI Image Generation tool by simply describing the image you want.
  • Integrated Canva: Design eye-catching images using Canva's editing tools, built specifically for social media use.
  • Integrated Adobe Express Video Editor: Create and edit engaging videos using Adobe Express's editing tools, built specifically for social media use.



Upload own media file



Free Media Libraries & AI Image Generation



Canva



Adobe Express Video Editor




Editing Images


To edit an image, hover over it to access the editing tools. From there, you can:

  • Add a logo or watermark.
  • Crop and resize images.
  • Apply filters, and much more.


Editing Images




Editing Video Metadata


For video posts, click the Edit Video Options button to adjust your video settings, such as adding a title or selecting a thumbnail. Please keep in mind that available options may vary by social media platform due to API limitations.



Editing Video Metadata





Simply enter a link in the post editor and the metadata will be gathered and displayed automatically. You can adjust how the link appears based on your preferences, and links will be shortened according to your Publishing Settings.



Adding and Editing Links


Publishing Settings > URL Shortener




Mentioning Other Users


To mention other users, type @ followed by a letter, username, or handle to trigger a dropdown list of available tags for each social media platform. Since user tags differ across platforms, it is best to select a single social profile when creating posts with mentions. For detailed instructions by platform, refer to our Adding Mentions and Tags in Posts article.



Mention Other Users




Previewing Messages


Preview your post before publishing to make sure everything looks just right. The preview updates dynamically as you compose your message, and you can scroll or click through to see how your post will appear on each selected platform. Use the Missing preview? option if any issues come up.



Post Preview and Missing Preview



Content Delivery Options


Once your post is ready, you have several options for publishing:

  • Post Immediately: Share your content right away.
  • Schedule: Set a specific date and time to publish.
  • Send for Review: Send your post to a team member for approval before it goes live.
  • Save as Draft: Keep it saved for future edits.


For the best results, use Eclincher Analytics or the Best Times to Post feature to schedule your posts when your audience is most engaged.



Content Delivery Options



You may also find these articles helpful:




Managing Posts


On the right side of the New Post page, you can find all your drafted, scheduled, queued, and pending approval posts. This centralized view makes it easy to keep track of everything in the pipeline.



Managing posts




Customizing Posts for Each Social Media Channel


Tailor your content for each platform in one place to maximize engagement across all your channels. For detailed instructions, refer to our customization guide.



Customizing Posts for Each Social Media Channel



Need Help?

If you run into any issues or have further questions, our Support Team is ready to assist you. We’re always here to help you get the most out of Eclincher.


Thank you,

The Eclincher Support Team

Updated on: 30/05/2026

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